2. Analysis Methodology
그렇다면 과연 어떠한 기준으로 전국적인 판매 촉진을 할 식품카테고리(이하 식품)를 선택하여야 할 것인가?
우선 프로모션을 통해서 투자비용 대비 높은 수익을 얻어낼 수 있는 식품을 선택하여야 할 것이다. 즉, 프로모션의 효과가 좋은 식품을 선택하여야 한다. 이 경우에는 자사
<1.Tokyo Disney Resort>
Tokyo Disney Resort is a theme park and vacation resort located in Urayasu, Chiba, Japan, just east of Tokyo. It is owned and operated by the Oriental Land Company with a license from The Walt Disney Company. The resort opened on April 15, 1983, as a single theme park (Tokyo disneyland), but developed into a resort with two theme parks, two (Disney) hotels and a shoppin
products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the
resources management system like employee opinion survey, fisher awards and so on. UNIQLO is the most popular SPA brands in the world and when it became the number one brand, there is also fine human resources management system which encourages employee to work hard. UNIQLO promotes diversity, so they employ disable people and focus on global communication. Also they have program for workers to i
the clothing sector. Primarily, the concept of category management has been used to align the retail buyer and the manufacturer in a more collaborative relationship. Category management is defined as "the strategic management of product groups through trade partnerships, which aims to maximize sales and profits by satisfying customer needs". This collaboration occurs as many companies’ resource
decision model. They were in a situation where unstructured problem, not clearly defined, uncertain environment, and incomplete information were rampant.
In fourth step, they finally implemented thedecision. Since they already made all decision and plans, the next step they had to do was implementation.
Finally, they evaluated result. Their decisions worked really well. If you see the graph
the market leader’s position, they could suggest new service much easily. As they have enormous customers, they could save money to attract new customer. Moreover, KT could take consumer satisfaction. The large market share enables the company to provide product or service when the customers need it in much easier and quicker way. They are pretty much everywhere around customers.
consumers and apply their responses directly to their marketing strategies. Brand relationship is related to a form of marketing where more specific form of contents is delivered to consumers through platforms like YouTube, smartphone services, and much more. Rather than promoting the brand, this type of marketing encourages consumers to voluntarily perceive the contents and find interest in them
the firm carried out large scale reorganization with emphasis on “growth, consumers and technology” . Three major changes occurred in the steel giant’s internal structure: the establishment of the ‘Growth investment division’, the integration of marketing and production divisions of the carbon steel business, and a new executive position of Chief Technology Officer (CTO) (see Appendix 5
the whole sale market.
I.2. History of ACER Group
Acer is founded in 1976 by Stan Shih, for the name of multi-tech international. it started from eleven employees and US $2,500 assets. Its areas are importing electoral components, publishing trade journals and consulting on high-tech issues. Up to 1980, Multi-tech trained engineers for Taiwan’s information industry, an designed products